Greetings fellow sales warriors,
I hope you’re having a great month.
Our video crew and I took a trip out to the Oregon Coast recently to film a short, and hopefully, helpful sales video.
Sales is a tough job and we can use all the help we can get right?
This month’s topic is “Standing Out”.
Specifically, how do we as sales people stand out from all the other sales people that are constantly pestering our customers and prospects. Let’s face it, not everyone in our profession is an ideal representative of what we do.
The poor behavior demonstrated by many of our, ahem, peers, is a double edged sword.
On the one hand they make give customers and prospects good reason to be cynical, skeptical, and hard to reach.
And on the OTHER hand, they make it EASY for us to outshine them.
Heck, just doing what we say we will do, when we say we’ll do it, automatically puts us a level above most competitors.
But if you want to separate yourself even further here are three really easy, but all too often overlooked opportunities. Do not underestimate the power of these simple practices. Sales is no more complicated than this.
1 - Persistence - It’s funny, people often complain about sales people, but I have had MANY experiences where my persistence got the attention of a prospect in a very good way. Several have literally called me back to say something like, “You know, it’s rare that someone doesn’t quit. The fact that you haven’t tells me that I can count on you.” WOW!
2 - Consistency - Consistency may sound a very similar to persistence, and it is, but I want to point out a subtle extra layer that prospects are listening for: Discipline. Persistence says you don’t quit, but consistency says you are disciplined. Pick a rhythm you can sustain and don’t quit!
3 - Curiosity - Being curious about your prospect tells them you really do care about them. Just a little research can go a long way. Check out their Linkedin profile, Google their industry and find out what the hot topics are. Then build some questions and use them in voice mails, live conversations and emails. SHOW -THEM-YOU-CARE!
Remember that revenue is a consequence of fulfilling our purpose as sales people. When we truly serve, persistently and consistently with a curious heart, people notice, you start to STAND OUT, and revenue growth becomes inevitable.
I hope this helps.
Please feel free to email me anytime at email@example.com
Until next time,
Keep Selling with Purpose
CEO - CleanMark Labels